WIMBLEDON TENNIS MUSEUM
E X P R E S S Y O U R S E L F
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LOCATION
Wimbledon
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SECTORS
Museum Exhibition
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SERVICES
Creative & Design directions
2D/3D design
Design technical management
Context
Passion x Reason took on the challenge of designing a captivating new fashion exhibition at the prestigious Wimbledon Museum titled ‘Express Yourself’. This exhibition delves into the profound influence tennis has had on fashion, from the iconic Stan Smith trainers to timeless Fred Perry and Lacoste shirts.
It invites visitors to explore the intersection of sport and style, reflecting on how tennis-inspired pieces have become a part of everyday wardrobes and personal expression.
Mission
Our mission was to create a dynamic and engaging exhibition that weaves together the history of tennis and its lasting impact on fashion. Through creative curation and immersive design, Passion x Reason crafted an experience where visitors could interact with iconic tennis fashion pieces, encouraging them to reflect on how their own style choices are influenced by this sport.
The exhibition offers a unique blend of sports heritage and fashion storytelling, connecting the legacy of tennis to the way we express ourselves today.
