JO MALONE
G O D S A V E T H E C O R G I S
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LOCATION
Chelsea, Regent Street & Covent Garden
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SECTORS
Retail Window
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SERVICES
Creative & Design directions
2D/3D design
Context
In celebration of the Queen’s historic Platinum Jubilee, we crafted a unique and original design for Jo Malone's flagship stores. This one-of-a-kind concept was created to honor Britain’s rich heritage while incorporating quintessentially British elements that resonate with international visitors.
Over the years, the Queen’s affection for her Corgis has made them beloved British icons.
To celebrate the Queen’s Platinum Jubilee, we decided to bring these royal companions to life in an exquisite and whimsical display that invites people with our design in an unexpected way.
Mission
Our vision was to create a captivating setting where visitors could experience the joy of spotting these cheeky Corgis playing and hiding amongst vibrant, quintessentially British flowers.
Each floral arrangement was carefully inspired by the colours of English royalty.
Our design invites guests to engage with the display by discovering these delightful Corgis as they playfully hide and interact with Jo Malone’s luxurious surroundings. One cheeky Corgi perches atop an elegant stack of Jo Malone boxes, while another balances a tower of boxes on its nose with effortless grace, adding a touch of sophistication and surprise to the experience.
Each Corgi is crafted from original sketches, making them truly unique, and embodying a bespoke quality that aligns with Jo Malone’s timeless sense of luxury and personalization.
These bespoke designs, infused with humour and creativity, make every Corgi unique, ensuring that no two are exactly alike.
Our installation celebrates both the grandeur of the Queen’s legacy and the playfulness of her beloved pets, capturing the essence of British pride in a way that is engaging, interactive, and unforgettable.
