AIMEE JOYCE LONDON
P A I N T T H E T O W N R E D
—
LOCATION
Notting Hill
—
SECTORS
Launch Event
—
SERVICES
Creative & Design directions
2D/3D design
Event Management
Context
Paint the town red and celebrate in style!
We created a captivating couture and champagne event in Notting Hill at the renowned Aimee Joyce London Shop, just in time for Valentine’s Day.
An enchanting evening awaits, hosted by the fabulous Martha Sitwell, featuring a private sale of archived vintage treasures.
Mission
We transform the shop into a bold statement of self-love, draped in stunning red fabric flowing across windows and streets, setting the perfect stage for this fashion launch.
Throughout the night, reconnect with your body through the exotic lingerie designs of guest designer Milamay, and indulge in vintage gems from Marta's Closet. Embrace self-love with our playful "Love Letter Booth": kiss your reflection with lipstick for a fun TikTok moment that’s sure to leave a mark! And don’t miss the hidden bar, concealed behind luxurious red drapes where a delicate hand will emerge with a glass of champagne, the perfect Instagram moment. All this, set to the sensual sounds of DJ Vega’s soulful beats.