IT RESTAURANT
H I Y A G E O R G I E
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LOCATION
Mayfair
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SECTORS
Halloween Event
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SERVICES
Creative & Design directions
2D/3D design
Production Management
Delivery & Installation
Context
For one spine-chilling night, Passion x Reason transformed the famous IT restaurant into a terrifying experience ruled by the notorious clown Pennywise. From the ominous entrance adorned with dead branches and red clown noses, to the unsettling reception featuring Pennywise’s wife surrounded by blood and red balloons, the atmosphere was designed to transport guests into a world of horror. The event immersed visitors into a macabre nightmare, complete with haunting surprises lurking around every corner.
Mission
Our mission was to create an unforgettable horror-themed event, where guests were not just spectators but participants in a chilling storyline. We design the whole event from the haunting entrance to the horrifying stage, dj booth and bar where Pennywise’s favorite cocktail, a Bloody Martini garnished with little boys eyes, awaited brave souls.
Through a mix of interactive design and unexpected scares, we brought this terrifying world to life, crafting a fully immersive nightmare experience that left guests on edge from start to finish.
