Passion x Reason is the creative vision of Marine Santoni, a Creative Director shaping bespoke design & strategies for brands in Art, fashion, and culture.
PASSION x REASON ?
David Hume once wrote of the eternal battle between Passion and Reason, two forces, seemingly opposed, yet bound together in an unbreakable dance to create perfection.
Passion ignites. It burns wild, dares where others hesitate. But without Reason, passion is chaos, a fleeting spark swallowed by the void. Reason is the architect. It tempers, refines, gives form to the fire. It takes the impossible and bends it into reality.
One cannot exist without the other. Together, they create perfection.
This is Marine’s philosophy as a Creative Director. Every project she touches is a balance of fire and structure, instinct and precision, Passion and Reason.
HER MISSION.
To deliver tailored and exceptional brand activations, pop-ups, retail windows, fashion shows, museum exhibitions, cultural events, press days, and influencer experiences each infused with unexpected twists. She brings projects to life with unexpected contrasts, and a touch of French provocative flair.
For those who seek more than the ordinary and wish to tell their brand’s story through an unforgettable design experience, she guides you beyond the conventional. This is the essence of her brand Passion x Reason.
PROJECTS
-
![https://www.passionxreason.com/projects/the-olympic-games-paris-2024]()
OLYMPIC GAMES
-
![]()
JO MALONE
-
![]()
WIMBLEDON
-
![]()
LILYBOD
-
![]()
IT MAYFAIR
-
![]()
PINTEREST
-
![]()
ALICE WONDERLAND
-
![]()
MEWS
-
![]()
AIMEE JOYCE
SERVICES
-
Creative Direction
Design Strategy
Conceptualization
Illustrations 2D/3D
Project Management
Team Leadership
Collaboration
Post-Production
-
Culture/Museum: The Olympic Games, Wimbledon Museum, Cambridge University, National Museum of Scotland, Edinburgh Castle, Christies, Grey’s Court, Tate Modern, Google, Tiktok, Disney, Facebook, Pokemon, Coca Cola, L’or.
Fashion & Beauty: Saint Laurent, Hermès, Chanel, D&G, Cartier, Francis Kurkdjian, Jo Malone, Guerlin, Maybeline, Kylie Jenner, Boss, Charlotte Tilbury, Selfridges, Clinique, Assos, Sephora, Michael Kors, Lilybod, Aimee Joyce, Urban Decay, Stila, Harrods, The ordinary, Ulta, 111 Skin, Laings, Ugg, Inkey, Tiffany & Co.
Spirits: Moet & Chandon, Veuve Clicquot, Remy Martin, Hendricks, Reyka, Monkey Shoulders, Guiness, Carlseberg, Johnnie Walker, Henessy.
Restaurants: Sketch, Big Mama, It Mayfair, Four Seasons.
-
Brand activations, pop-ups, retail windows, fashion shows, museum exhibitions, cultural events, press days and influencer experiences
CLIENTS
