B E A U T Y S C H O O L
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LOCATION
Soho, London
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SECTORS
Launch/ Workshop Event
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SERVICES
Creative & Design directions
2D/3D design
Context
Golborne contact us to collaborate on the opening of a unique Pinterest Beauty School at the Vinyl Factory in London’s Soho, in partnership with La Roche-Posay and Essie. The event offered visitors the chance to explore and redefine beauty through masterclasses led by top experts in haircare, skincare, and makeup. The space was designed to reflect Pinterest’s role as a hub for beauty inspiration and creative self-expression, where ideas come to life.
Produced by the amazing Team of Golborne.
Mission
Our mission was to bring Pinterest’s online beauty world into the physical space. Inspired by the addictive nature of browsing Pinterest, where countless tabs are open on the screen, we translated this concept into the design by layering fabrics at each workshop station, creating a visual representation of the digital experience. Additionally, we crafted a bespoke conference room with layers of MDF and mirrors to enhance the immersive experience for attendees, blending beauty, design, and creativity in every corner.
