Charlotte Tilbury, Crafting the Future of Fragrance.

For weeks, we’ve been part of a secret project

that will redefine the beauty industry.

Imagine this: Suddenly you’re working in-house as a Creative Designer for none other than Charlotte Tilbury. Yes, that Charlotte Tilbury, the one who sprinkles magic into every product, the one who turns beauty dreams into reality. We had the privilege of stepping behind the curtain to discover the incredible team working tirelessly to create these new iconic products.

For weeks, we’ve been part of a secret project that will redefine the beauty industry. We’re talking about Charlotte Tilbury’s first-ever fragrance launch. And this isn’t just any perfume, it’s an olfactive revolution which analysed how fragrance notes impact emotions.

Each scent is like a portal to a new emotional dimension.The collection features six unforgettable scents: Love Frequency, Joyphoria, More Sex, Calm Bliss, Cosmic Power, and Magic Energy. Each one is designed to evoke specific emotions, whether you’re in need of joy, love, calm, or extra energy.

Charlotte Tilbury elevated the experience with the ‘Future of Fragrance’ pop-up at Protein Studios in Shoreditch, a project we had the privilege of collaborating on with her team during the creative phase.

If Passion drives you, let Reason holds the reins.

Passion x Reason

Credits to the Charlotte Tilbury Visual Merchandising team for their visionary design direction,

and to the stunning production team at Studio Xag. https://www.charlottetilbury.com/uk